Leaders today are expected to speak into almost everything. A headline breaks, a crisis unfolds, and the question comes quickly: Are you going to say something?

But not every moment is yours. And if you don’t decide what deserves your voice, the world will make that decision for you.

Leaders face constant pressure to respond to the 24 hour news and social media cycle. This can be exhausting to manage.

The cycle offers endless material for media consumers to digest: school shootings, leadership scandals, outlandish statements and behavior by political leaders and celebrities, botched police incidents, blatant examples of racism, and the list goes on. In addition, people within my own network are reporting personal news (marriages, divorces, births, deaths, new jobs, job losses, etc).